All set to launch exciting washing machines in 2023
Bhaskar News Service
New Delhi, SPPL is the only name in India that has the brand license of White Westinghouse. Under the agreement between SPPL and American company White Westinghouse, only SPPL has the right to sell WWH washing machines in the Indian market. With this partnership, SPPL is also gearing up for big things in the future, ranging from expanding the product range to manufacturing plants. White Westinghouse has entered the Indian market, brought by SPPL. According to Pallavi Singh, Senior Vice President, Exclusive Brand Licensee SPPL, all the products of the brand are being made keeping in mind the global standards and every necessary aspect is being thoroughly tested for them. Pallavi Singh says that the distinctive feature of the brand is to manufacture different categories of washing machines equipped with advanced features and offer them at the best prices.
WWH is planning to set up a new plant to strengthen its position as well as compete with the existing players in the market. Washing machines will be manufactured on a large scale in this manufacturing unit. Along with this, new products of WWH brand will also be launched in the market by SPPL. These products will be introduced in different categories, which will not only be state-of-the-art in terms of features but will also be cheaper than the existing brands.
White Westinghouse washing machines will be made available to the users at very reasonable prices. At the same time, taking care of the consumers after the product sale, the company is also committed to provide them a comfortable experience. On-site service is being provided by WWH to all the customers. The company is continuously working at all levels to improve its services and ensure customer satisfaction. White Westinghouse India’s washing machines are fast gaining ground in the market. The company has been successful in establishing itself in the semi automatic washing machine segment from 6.5 kgs to 9 kgs and the fully automatic top load and front load washing machines segment from 6.5 kgs to 10 kgs. Together, WWH has achieved around 1-2% market share in both these segments and this figure will increase exponentially after the commissioning of the new plant.
Pallavi Singh, Senior Vice President SPPL, ‘White Westinghouse has gone through many ups and downs and now it has established itself in the Indian market. We have our presence on both online and offline platforms. If we talk about future plans, we are going to increase the count of stock keeping units for both semi-auto and fully-auto categories which will help us to gain more market share in the coming times.
Source: dainikbhaskarup.com
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