In these guidelines of the government (Centre Releases Guidelines), celebrities and influencers have also been asked to review themselves and see whether the company is in a position to prove the claims made in the advertisement or not. It is also expected that the Influencers have tried and tried the product they are showcasing. The central government has clearly said that product advertisements should not be such that they mislead the audience. It is important for celebrities, influencers to follow these guidelines to maintain transparency and authenticity with their audience.
Celebrities and Influencers must disclose any relationships with advertisers that may affect the credibility of their representation. Disclosures should not be mixed with hashtags or links. In case of photo advertisement, both video and audio formats should be disclosed. An official statement said that the claims should be shown continuously in the live stream.
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