Highlights
- Doctors have been the most recommending Dolo drug during the pandemic
- The memes have somewhere served as an advertisement for the Dolo 650.
- Dolo is manufactured by Micro Labs of Bangalore
The COVID-19 pandemic has made many healthcare and pharma companies billionaires. The manufacturers of Dolo 650 tablets are also involved in this episode. More than 350 crore Dolo tablets have been sold since the outbreak of Covid in March 2020. During the epidemic, doctors have been advising to take this medicine the most. Because of this, mimes are shared every day on Dolo. These memes have somehow served as an advertisement for the Dolo 650.
In the past few weeks, as fear and cases of Omicron increased, memes and posts on Dolo started being shared again on social media. Thanks to these memes and sales, the market share of Dolo 650 has increased to close to 60 per cent. Dolo is manufactured by Micro Labs of Bangalore. In the month of January also, there is a jump in the market share of Dolo. Dolo 650 is a 650mg paracetamol tablet used in the treatment of fever and pain.
More than 80 memes in circulation
There are estimated to be over 80 memes circulating on Dolo raising concerns about indirect promotion of drugs, their irrational use and self-inflicted treatment. More importantly, experts point out that the promotion and advertisement of drugs is a violation of the Drugs and Magic Remedies Act, and should not be allowed to go unchecked. Since Paracetamol is a scheduled drug, it cannot be promoted under the Act for Fever.
what about the company
We are promoting this as per the law, and there is a statutory warning on the pack, says Jayaraj Govindaraju, Executive VP (Marketing), Micro Labs. He further added that if paracetamol is taken in prescribed dosage, it is known to be a well tolerated drug. But its overdose can damage the liver and pancreas.
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