Dairy farmers were not happy with Paulson
Of course, people loved Paulson’s butter. But, the dairy farmers were unhappy. This was the reason. Paulson was proud of his success. She had come down completely arbitrarily. Paulson was supported by the government. The farmers were compelled. They had to sell their milk to this Paulson dairy at a penny price. The company was flourishing. She used to keep most of the profits in her pocket. The poor farmer used to yearn.
However, deep inside the farmers were beginning to realize this arbitrariness. It’s 1946. His patience was broken. He revolted. They decided to come together. In this exercise, he formed a cooperative. Its name was Kaira District Co-operative Milk Producers Union Limited. Two villages and only 250 liters of milk. This is where the participation started. Instead of selling milk to Paulson, farmers started supplying milk directly to people in Mumbai. Amul brand was started by Kaira Union Limited. She used to market her products with this brand name. Amul is derived from the Sanskrit word Amulya. One of its founding leaders, Maganbhai Patel, had given this name.
Amul brand was with Cara Union
The Amul brand name remained with Kairah Union till 1955. Subsequently, the brand name was transferred to Gujarat Co-operative Milk Marketing Federation (GCMMF). Now this co-operative society markets Amul’s products. 36 lakh dairy farmers are associated with this federation in Gujarat. It is the apex body of 13 district milk unions. Tribhuvandas Patel was made the first chairman of this organization under the guidance of Sardar Vallabhai Patel. It played an important role in the White Revolution in 1970. This revolution was led by Dr. Verghese Kurien. This made India the largest milk producer in the world.
If it is about Amul and Amul remains a girl then it is not right. Actually, Sylvester Dakunha was the one who designed this character. He was a marketing executive. He probably took inspiration from Paulson Girl to design the Amul Girl.
Source: navbharattimes.indiatimes.com
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