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    Smart TV of the house is spying on you! stop this service immediately

    Shehnaz AliBy Updated:No Comments2 Mins Read
    New Delhi. Usually every house has a smart TV. But do you know that your smart TV can cause problems for you. Talking differently from technical language, your smart TV is spying on you. Your Smart TV knows at what time you turn on the TV, and what you watch on TV. Your Smart TV monitors your every move. Now your question will be that what is the problem in this, so let’s know about it in detail…

    what is its disadvantage
    Smart TV uses a technology called ACR. With the help of this technology, marketing companies steal your data and then attack you with advertisements through the same data.

    What is ACR
    ACR ie Automatic Content Recognition is a technology that is used to monitor the content playing on your TV. Simply put, ACR identifies movies and shows that can be played on a media device. He sees which streaming box or OTT apps you use. Also, what kind of movies and shows are watched, then ACR sells this data to marketing companies. With this, marketing companies target you for the same type of advertisement as the type of content you see. For this ACR does not have to do any separate effort. This technology is completely dependent on user-based input or search, which issues ads according to the shows playing on your screen.

    how to defend
    If you do not want marketing companies to access your personal data, you must deactivate ACR. Different smart TVs have the option to turn off ACR in different ways. But if we talk about Samsung TV, then first you have to go to the Smart Hub menu. After this you have to visit the setting option. Then click on the Support option. After this, click on the Terms & Policy option. After this you will get the option of Sync Plus and Marketing. Which has to be disabled. If you are setting up a new Smart TV, you will be able to turn off ACR by going to Terms and Conditions.

    Shehnaz is a Corporate Communications Expert by profession and writer by Passion. She has experience of many years in the same. Her educational background in Mass communication has given her a broad base from which to approach many topics. She enjoys writing about Public relations, Corporate communications, travel, entrepreneurship, insurance, and finance among others.

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