Boat – 23.9 percent market share
Nexxbase (Noise) – 11.2% market share – 39.6% growth
OnePlus – 10.2 percent market share – 83 percent growth
Fire-Boltt – 8.1 percent market share – 250 percent growth
Realme – 2.5% market share
Smartwatch market share in Q4 2022
Noise – 27.2 percent market share
Fire-Boltt – 24.8 percent market share
Boat – 18.8 percent market share
Samsung – 2.6 percent market share
Titan – 2.6 percent market share
There was a huge demand for smartwatches in India.
A tremendous growth is being registered in the smartwatch and wearable market. An increase of 46.9 percent has been recorded in the Indian wearable market as compared to last year. In the year 2022, smartwatch shipment has been 100 million units. While a growth of 151.3 percent was registered in the smartwatch category during this period. According to the monthly report of International Data Corporation (IDC), in the fourth quarter of the year 2022, the smartwatch segment saw a shipment of 25.2 million units, which is 16.5 percent more than last year.
The decline of over the ear headphones
If we talk about the same headphone and earphone market, then in the year 2022, an increase of 28 percent was recorded in it. In this, the share of True Wireless Stereo earphones was 55.3 percent. During this period, sales of over-the-ear headphones registered a decline of more than 50 percent.