Alia Bhatt: India’s most loved entertainment destination, Prime Video today launched O Womaniya! has released the latest edition of the report, the most accurate study on female representation in Indian entertainment. Researched, curated by media consulting firm, Ormax Media, India’s leading entertainment journalism platform, Film Companion and supported by Prime Video, the study explored the statistical journey of women in various aspects of content production, marketing and corporate leadership within India’s entertainment industry. Have evaluated.
Based on the report, various leaders from the entertainment industry expressed their support and also pledged to improve female representation in entertainment. Alia Bhatt, who recently won the National Film Award for the female-led film Gangubai Kathiawadi, and has also turned producer with another female-led story Darlings, said, “I look forward to continuing to promote diversity in my production projects. I take a pledge.” Meanwhile, filmmaker Shakun Batra said, “I pledge to continue promoting diversity in my projects, collaborating with and supporting intimacy professionals, to ensure that the sets are a safe place for all. ” Director and writer Tahira Kashyap Khurrana said, “I pledge to tell women’s stories with a story that is unique to them.”
What did Supriya Yarlagadda, Producer and Executive Director, Annapurna Studios say?
Supriya Yarlagadda, Producer and Executive Director, Annapurna Studios said, “Annapurna is the first studio and production house to establish ICC in the Telugu film industry. We will continue our efforts to promote diversity in our productions and include women among our writers. “Our environment is constantly evolving to support more women in the workplace.”
Big statement of film producers Gayatri and Pushkar
Filmmakers Gayatri and Pushkar said, “We pledge to continue promoting diversity in our projects, include women among writers and continue to adhere to government-mandated POSH guidelines and have an ICC within the organization. ” Aparna Purohit, head of India and Southeast Asia Originals at Prime Video, pledged, “I pledge to include women in writers and work towards at least 30% female leads in all our productions.”
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