New Delhi . Users of Meta-owned world famous messaging platform WhatsApp are soon going to see a big change regarding advertising. More revenue will be generated by making the advertisements seen by users in this app a part of the status and channels sections of the app. It is noteworthy that WhatsApp was an ad-free platform from the beginning, but in 2014, when Meta (earlier Facebook) bought it, there were speculations that changes related to increasing revenue would be made in the app. After being ad-free for a long time, Meta is now exploring a new earning option by showing advertisements in this app.
WhatsApp CEO Will Cathcart has recently hinted in an interview that users may have to see advertisements in the status and channels section. However, he stressed that these ads will not impact the main messaging inbox and users will continue to get the same chatting experience as before. Ads will be shown on WhatsApp in those sections in which content related to public broadcasting and group discussions is offered.
With the new change, channels will be able to provide subscription based access to WhatsApp users or channels will be able to promote their own content. This promoted content will be visible to WhatsApp users at the top of the updates section. Apart from this, similar ads will be visible in the status as are currently seen in Facebook and Instagram stories. However, WhatsApp CEO has completely rejected the possibility of showing ads in the chat interface.
The Meta-owned messaging app had earlier tested showing ads in the status feature in 2019 and it was believed that ads would start appearing in the app soon. However, despite beta testing the app did not make this change a part of the public release. This time, due to the signals received from the company CEO, it is possible that users may start seeing short ads and promotional content in the updates section. Social media platforms like Facebook and Instagram earn money by showing personalized advertisements or ads based on user data.
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