Many people lost their jobs due to Corona pandemic. If someone lost his job, then someone’s business slowed down, but there were some people who, even in difficult times, chose a new path for themselves and they also got success.
Something similar happened with Shweta Joshi, 42, who lives in Noida. Shweta used to prepare arts and crafts for the school children, so that the children could be taught through play. His business name was Artventure Educraft and through this he had tie-ups with many schools. But we all know the impact of the corona pandemic on schools. Had someone else been in place of Shweta, she would probably have given up and sat down. But Shweta did not give up. She thought that if she can’t do one thing then why can she start another.
When the art and craft business was closed, Shweta started baking from her home within a few days. Earlier they made only dry cakes and breads for the people. But today she is delivering around 40 types of baking products to her customers, out of which cake is her ‘best selling’ product. He started his startup during the lockdown and hence his son named it- Quarantine Bakers!
Baking journey started in lockdown
Shweta Joshi, who grew up in Shimla, came to Delhi-NCR after marriage and worked in the banking sector for two-three years. But after the birth of his son, he left the job. “I wanted to give as much time as possible to my son. Because he was too young,” he said. When her son started growing up, Shweta started making different types of arts and crafts to teach him. He believes that knowledge can be imparted to children beyond books and screens.
Slowly Shweta was approached by her friend and the parents of her son’s friends too. They wanted Shweta to make such learning crafts for their children as well. From there he made this work a business. From 2014 till before the corona pandemic, his business was doing very well. But his work stopped during the lockdown. “I tried online a couple of times. But then I felt that I started this work so that children learn something out of the world of books and screens. Now if they have to do the same thing sitting in front of the screen, then what is the use,” he said.
Meanwhile, the occasion of Shweta’s wedding anniversary came. Shweta says, “There was a lockdown at that time and hence could not call much. We could not refuse even by going out. So I prepared cakes and breads by baking at home. For dinner, we only invited the family of a close friend. He liked the cake very much and he said that you start its business. At first I took it as a joke. But then I realized what’s wrong with trying it once.
In the month of May in 2020, he started his baking business from home. Which is progressing successfully today.
Customers connected through WhatsApp
Shweta told that she created a group of her society and people around her on WhatsApp. In the group, he posted about his venture and posted pictures of some of the products he made. He started getting regular orders through WhatsApp itself. Whoever eats their cakes, cookies or bread once, definitely orders them again. He said, “Initially, I did all the work with materials and tools already available at home. But as the work progressed, I also bought some larger equipment. For the past few months, I have also hired a helper.”
Currently, he gets at least six orders a day. Earlier they used to get orders for small cakes like half a kilo. But now people order cakes from them also for big events like 4-5 kg cake. Apart from this, their customized cakes are also famous. Many customers tell her the theme for the cake and accordingly she prepares the cake.
One of his customers, Deepika, tells that she had made him a cake for his son’s birthday, which reflected his son’s habits. Like he is always in bed, he likes guitar and pizza. Keeping all these things in mind, Shweta made such a beautiful cake that the grandmother and grandmother of that child could not believe that such a cake could also be made.
Shweta says that her priority is to deliver the best quality products to her customers. He has worked hard many times for this. “I got an order that wanted a cake for a birthday. But when I sent the cake, the cake got spoiled due to some reason during the delivery on the way. When the customer called me and told them, instead of avoiding them, I told them to take another cake from me in two hours,” he said.
Shweta prepared another cake for him and gave it to him before 12 o’clock in the night. She says that every one of your customers should be special to you, only then your business will grow. Also, along with skill, you also have to work hard. Shweta works for her business for 12 to 14 hours everyday. That’s why today she is able to earn up to one lakh rupees in a month with this ‘work from home business’.
In the end, all she says is that if one path is closed, instead of getting disappointed, we should look for other ways. If you keep moving forward and work hard, you will definitely get success. So if you have the skill in your hand and also the passion to do something, then you can start your work without thinking anything.
If you live in or near Delhi, click here to order Shweta’s Cakes, Cookies & Bread etc.
Editing – G N Jha
Image Credits: Shweta Joshi
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