If the farmer is dependent on the market price to sell the finished product in the field, then he will never be able to get the desired price. Some 30 years ago, Govindbhai Vaghasiya (Successful Gujarat Farmer) of Surat, almost nine months after harvesting his sugarcane crop, used to wait for its fair price.
That’s when he decided that instead of selling sugarcane, why not make his own jaggery. Although he had learned the right technique of making jaggery from his father, but he wanted to make farming the right business, so he approached the Agricultural University.
He got guidance from the university that in this way the farmer is the owner of his crop. Along with this, also know how to earn good profits in the field of agriculture.
He focused on his quality and started making jaggery with his own brand name. He started with a small change and today his jaggery manufacturing plant employs around 350 people. For the last 10 years, he is also making organic jaggery.
The better India Talking to TOI, he says, “A customer carrying 10 kg of jaggery, comes to us next year to get 100 kg of jaggery. For me this is my success and profit.”
He considers the words of his father as the principle of his life. His father used to say that instead of any other business in the world, if you work hard in agriculture, then you will be able to earn good profits along with peace of mind.
To increase his income in farming, he keeps on learning something continuously. Whether it is to use new technology or create new products.
Increase profits through organic methods
Govindbhai was earlier able to grow only 20 to 22 tonnes of sugarcane per bigha, using chemical methods. Whereas in cow based organic method he is producing 28 to 30 tonnes from one bigha which is also manifold better in taste and quality. Explaining another advantage of adopting organic method, he says, “When we used to grow sugarcane using chemicals, the production was good in the first year, but the next year the quality and production of sugarcane would drop significantly. Whereas by adopting the organic method, all these problems ended.
From one ton of sugarcane, he produces about 120 kg of jaggery. In this way, 11 thousand kg of jaggery is produced every day at the plant in his farm.
He has about 100 acres of farmland, in which he is using organic methods in 22 acres of land. But seeing the demand for organic products, he is trying to make more and more of his farms chemical free in the coming days. Next year he is going to start making oil from organic groundnut.
The best manure is made from agricultural waste
Govindbhai also uses very cheap and best from waste techniques to prepare the farm, which became possible only after doing value addition. After making jaggery, he does composting by mixing the remaining sugarcane husks with cow dung. He said, “Because of the sweetness of sugarcane, its skin makes the best vermi compost. However, it takes a long time to make this compost. But this makes our land very soft.”
In this way, by adopting organic methods, they do not have to buy anything from outside. However, the inspiration to join organic farming came from his customers. Many customers used to demand organic jaggery from him, only then he realized that organic methods are not only good for his farm, but people will also buy it happily.
Their products made of jaggery go to foreign countries
Despite the production being on such a large scale, he does not do any kind of marketing etc. Nor does he have any website or account on social media. He says, “Over the years, many resellers have been taking jaggery from us and selling it across Gujarat. Similarly, seeing our quality, people from countries like America, Canada and Europe also order through phone.
From one kg packing of jaggery to 10 and 15 kg boxes are made at their factory. At the same time, jaggery powder used in place of sugar in his factory and healthy jaggery chocolate for children is also in great demand.
Many farmers in Gujarat are now joining cow based farming. In such a situation, they also use jaggery to make manure. Around 27 to 30 farmers from across Gujarat take jaggery from Vaghasiya Farm to make Jeevamrut compost for their farm. In the coming days, he is going to bring automatic machines to his plant, so that the production can be better.
To buy Paras Moti Jaggery or other products made at Waghasiya Farm, contact him on 8000799941, 9909918816.
Editing: Archana Dubey
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