Following the encouraging response from consumers in Bihar and West Bengal, ITC brings its entire range of fresh dairy products to Jharkhand.
Jharkhand, September 12, 2023. ITC’s Ashirwad Swasti, East India’s leading dairy brand, today announced the expansion of its fresh dairy portfolio in Jharkhand. The brand’s products have been a favorite of consumers in Bihar and West Bengal and now entering Jharkhand, Ashirwad Swasti is going to delight the consumers of the state with its various dairy products. These products include Select Milk, Creamy Milk, Curd with Toned Milk, Paneer, Lassi, Mishti Doi and Peda. With the launch in Ranchi and other cities, the brand now aims to make its fresh dairy products available to consumers across the state.
Ashirwad Select Milk – This leading pouch milk product will be made available to the consumers of Jharkhand from today. This milk is homogenized, which ensures that the cream will be evenly distributed throughout the milk, making the milk thicker and more delicious. Thus, it proves the brand’s slogan ‘Doodh Ki Malai Doodh Mein’. Additionally, to maintain complete transparency, for the first time consumers will be able to check the quality of their milk packets themselves. For this, for the first time in this industry, ‘Milk Report Card’ will be made available to the consumers daily. Ashirwad Swasti’s fresh dairy products will be available in more than 2000 general stores and modern trade stores across the state.
Speaking on the launch of the dairy portfolio in Jharkhand, Sanjay Singal, Chief Operating Officer – Dairy & Beverages, ITC Limited, said, “We are extremely excited to begin our journey in Jharkhand. We are going to introduce special and new dairy products of Ashirwad Swasti to the consumers of the state. The success of Ashirwad Swasti in Eastern India has been made possible by our unwavering commitment to delight consumers with the finest products. For this, we offer something different from the usual products in the market, and ensure that our products meet the highest standards of quality. In a short span of five years, Ashirwad Swasti has become the leading dairy brand in Eastern India due to the wholehearted adoption of our products by consumers. With this launch, we aim to take the dairy products experience to a new level for the people of Jharkhand like Bihar and West Bengal.
The ‘Milk Report Card’ will mention 28 quality parameters, in which milk will be tested in five stages. This will also include testing for common adulterants (urea, starch, vegetable oil, detergent) and preservatives in milk, so that consumers can be assured that they will get thick, tasty and nutritious milk of the best quality every day. Consumers can get this report by sending the code number printed on their milk packets to the company’s WhatsApp number 810-583-5222.
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