Bhaskar News Service
Ahmedabad Clear Premium Water has made an important announcement on the launch of its natural mineral water brand ‘NubyClear’ in India. Positioned as a premium offering by Clear Premium Water, NU is a range of natural mineral waters, bottled from the original source of water, which are free of calcium, bicarbonate, magnesium, fluorides, sodium, chloride, potassium, nitrates and alkalinity of 7.70 ± Like it claims the goodness of natural mineral formations. What really sets this brand apart is its extraordinary approach to capturing the essence of the Himalayas – bringing elements from the ‘highest of the world’ straight to your taste buds. A truly unique concept for the Indian market, featuring four exciting designs across the range, designed to take you straight to the heart of the mountains. NU is set to delight a discerning clientele across Delhi/NCR, Mumbai, Gujarat and Uttar Pradesh encompassing upscale dining establishments, luxurious hotels, trendy cafes, renowned restaurants, exclusive clubs, airports and much more . It will soon expand the product across India. This premium experience comes with a higher price tag than other bottled mineral water options in India. Clear Premium Water’s strategic objective behind launching the NU brand is to offer a diverse range of products to a wide audience of elite consumers. Nayan Shah, Founder and CEO, the driving force behind Clear Premium Water, said, “In the post-COVID era, it has become clear that people are increasingly gravitating towards healthy lifestyle choices. Along with this, there has been a significant increase in expenditure in this particular sector. Recognizing this growing trend, we have seized the opportunity to introduce NU as a distinctive product range to suit the discerning tastes of a specific consumer segment.” Since its inception in 2010, Clear has been at the forefront of providing high quality drinking water to consumers across India. The brand has built a stellar reputation for itself by adhering to the most stringent global safety, hygiene and quality standards. Every drop of Clear water goes through an exhaustive 11-step purification process and is subjected to 121 quality checks, ensuring consumers get only the best water. Clear’s unwavering dedication to quality shines through its impressive certifications, which include ISO 22000:2005, ISO 9001:2015, HACCP, FSSAI, CGWA, BIS, CCA, GPCB, NEPHRA and EPR. This commitment extends to a sustainable ethos, demonstrated by its vertically integrated, environmentally conscious manufacturing facility. Clear Premium Water has set ambitious sustainability targets, aiming to achieve plastic neutrality by 2027, reach net-zero carbon emissions by 2030 and achieve water positivity by 2030. These goals underline Clear’s unwavering commitment to both quality and environmental responsibility. When it comes to NU this range captures the true essence and richness of the Himalayan glaciers, providing pure water straight in a bottle – absolutely nature at its finest. While Clear already enjoys widespread popularity, ‘NU’ serves as a gateway to an untapped market sector. The launch of ‘NUbyClear’ is an important milestone for Clear as it expands its product portfolio, aiming to quench the thirst of India’s discerning consumers with the irresistible essence of the Himalayas, available in a bottle that best suits their taste and preferences. Leaves an indelible mark on the heart. It is available in a wide variety of sizes 250ml, 500ml and 1 litre.
Source: dainikbhaskarup.com
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