By: Team NewsdayExpress | Posted: 02 July, 2022
New Delhi . Pat McGrath Labs, one of the world’s most renowned cosmetic companies, is all set to launch in India. The brand will be available exclusively on the Nayika website and app with an excellent assortment. It includes high-performance formulas, premium cosmetics, daring eyeshadow palettes and the most classy and boudoir-worthy lipsticks.
When McGrath’s Gold 001 debut product was made available on social media in the fall of 2015, it quickly sold out. Since then, the brand has engaged in introducing cutting-edge, inspiring cosmetics and forging unimaginable partnerships that expand the definition of beauty.
Pat McGrath says, “I am thrilled to announce that Pat McGrath Labs is launching with Heroine in India. I have always felt so inspiring about the lush green ornaments and rich textures found in Indian filmmaking and art. My collection is built on high performance.”
Commenting on the launch, Nykaa spokesperson said, “At Nykaa, we aim to continue to bring the best of global sensations as well as superstar brands closer to home along with the best from the world of beauty. We look forward to launching yet another cult beauty brand. Excited.”
Some of the bestsellers that will be available include-
matte lipstick-
As Pat McGrath says, I developed MetaTrance so that anyone can create 3D-lips in 2.1. I make products that are perfect for me and my job, but also easy for everyone.
Mothership Pallets-
Makeup can be a radical form of self-expression, says Pat McGrath. It’s all about experimenting and having a fearless attitude towards color.
Dark Star Mascara-
Dark Star mascara has its own force field, says Pat McGrath. It transcends your most surreal fantasies, distorting reality with otherworldly levels of volume, length and curl.
The products will be available from June 18 only on heroine.com.
–IANS
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