The increasing popularity of badminton has resulted in skyrocketing demand for high quality rackets and the market share for badminton is witnessing an increase of 10-15%. Producing the racket in India will also ensure that the cost of the product is reduced by 20-30% compared to the prevailing market rates and will be a direct benefit.
National coach Pullela Gopichand also highlighted the role played by Yonex in the development of Indian badminton on the global stage. Gopichand said that the new initiative to manufacture graphite rackets in India is another strong step towards empowering Indian badminton.
Gopichand said, ‘Yonex Sunrise has made a huge difference in Indian badminton. Be it 2008 – when India reached the quarterfinals in the Olympics in this game or the 2010 Commonwealth Games – where we performed brilliantly. In 2012, Yonex Sunrise was instrumental in India winning its first Olympic medal. Yonex has been an integral part of India’s success story in world badminton for the past two decades.
Yonex set up a factory in Bengaluru in 2016 as part of its ‘Make in India’ initiative, but till now it was producing only aluminum T-joint rackets, used by people playing for fitness or recreational purposes. goes. The company aims to increase the production of T-Joint Rackets from the existing 10 lakhs to 25 to 30 lakhs per annum.
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