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In the new year 2022, there will be a third curtain, big stars will knock with more lively, powerful stories

21 is considered an auspicious number in our country and if we talk about the entertainment world, then the year 2021 has been very auspicious for the third screen i.e. OTT. The audience who turned to OTT in the lockdown due to Covid last year has now got used to it. At the same time, these OTT platforms are also leaving no stone unturned to entertain their audience, from bringing films of big superstars to creating exciting web series with new subjects. In such a situation, getting bigger and better every year, this third screen is all set to enthrall the audience with even more powerful and diverse content in the coming New Year 2022.

Family feeling even on OTT
Initially, for OTT, it was believed that people watch content here alone according to personal preference. Therefore, there was more out-of-the-box dark, thriller content on it, but last year in the pandemic, audiences from all walks of life turned to OTT. The whole family sat together and started watching web series on Smart TV, so the demand for family shows also increased. Therefore, gradually the diversity of OTT content has started appearing. This year family shows like ‘Gullak 2’ and ‘Potluck’ on Sony Liv, ‘Dil Bekraar’ on Disney Hotstar, ‘Decoupled’ on Netflix also came and liked. At the same time, in the year 2022, more diversity will be seen on OTT. Like, at the beginning of the new year on Zee Five, the family dramedy ‘Kaun Banegi Shikharvati’ is coming, in which actors like Naseeruddin Shah, Soha Ali Khan, Lara Dutta are coming. Apart from this, ‘Toilet Ek Prem Katha’ fame Srinarayan Singh-directed family drama series ‘Sutliyan’ on Zee Five will show the ups and downs and emotions between the family.

Sanjay Leela Bhansali’s ‘Hiramandi’ and Madhuri Dixit starrer ‘Finding Anamika’ on Netflix will also entice the entire family. At the same time, the new season of Gullak with memories of middle class family will burst again on Sony Liv. Manish Kalra, Chief Business Officer, Zee Five, says, “Since the lockdown last year, a large number of viewers have turned to OTT for entertainment, which has increased both our viewership and watch time. Along with this, the demand for good content in every language also increased. The trend of watching OTT on Smart TV with family also increased, which started the trend of enjoying home box office at home. We saw a 300x increase in the viewership of the Zee Five on connected devices. This year we aim to penetrate deeper into Indian homes. Our emphasis is on providing diverse content.

Will tempt new seasons of old stories
In the new year, every OTT platform is also bringing new seasons of all its hit web series. For example, Netflix is ​​bringing the second season of its popular shows like ‘Mismatched’, ‘Fabulous Lives of Bollywood Wives’, ‘Masaba Masaba’, ‘Jamtara’. At the same time, the second season of ‘Delhi Crime’ and ‘She’ can also be seen. Similarly, a new season of ‘Abhay’, ‘Never Kiss Your Best Friend’ and ‘Rangbaaz’ will come on Zee Five. At the same time, new seasons of ‘Gullak’, ‘Undekhee’, ‘Avarodha’, ‘Scam’, ‘Maharani’ and ‘College Romance’ will be seen on Sony Liv. Amazon is also likely to see new seasons of hit shows like ‘Panchayat’, ‘Made in Heaven’, ‘Breathe’ and ‘Family Man’. With Voot Select coming up with a new season of ‘Asur’ and ‘Crackdown’ this year, the wait for the third part of ‘Ashram’ on MX Player may be over. At the same time, Alt Balaji is also bringing new seasons of shows like ‘The Verdict’, ‘Mentalhood’, ‘Apharan’, ‘Class of 2021’, ‘Paurushpur’, ‘The Test Case’, ‘Code M’ in the new year. .

Regional content will increase
Another special thing that was seen on OTT this year was that the trend towards films and shows in South Indian and other regional languages ​​increased rapidly. Hence, the emphasis of OTT platforms has also shifted towards further strengthening their regional content. Netflix recently launched Malayalam film ‘Minnal Murali’ with fanfare, while Disney Hotstar forayed into Telugu content with web series ‘Parampara’. According to a Netflix spokesperson, “Indian audiences want to see different stories from around the world. Viewers on Netflix love the content of all Indian languages. Hence, we are continuously investing in Tamil, Malayalam, Telugu content along with Hindi as viewers are enjoying all kinds of domestic, foreign, regional content on our platform.

Jagame Thandiram (Tamil), Naittu (Malayalam), Andhagaram (Tamil), The Disciple (Marathi), Anthalaji Navaras (Tamil), Pitta Kathalu (Telugu), Pava Kadhaigal (Tamil), Cinema Bandi (Telugu), Mandela (Telugu) on Netflix Regional language films like Tamil) were well received not only in India but also in many other countries. Hence, in the coming year, our emphasis will be on bringing diversified content from different regions. Manish Kalra, Chief Business Officer, Zee Five, also says that the emphasis is on regional language content. According to Manish, ‘In 2021, we brought original series like ‘Okka Cheena Family’, ‘Vinodaya Sitham’ along with superhit films like ‘Aranmanai’, ‘Sridevi Soda Center’, ‘Republic’ for our South audience. At the same time, it also became the first platform to bring Punjabi content. Going forward, we plan to stand even more strongly in languages ​​like Tamil, Telugu.

Korean drama will convince
In the year 2021, the trend of domestic audience towards Korean shows has increased rapidly. According to a Netflix spokesperson, there was a 370 percent increase in the viewership of Korean dramas in India in 2020 compared to the year 2019. Our many Korean dramas like ‘Kingdom: Ashin of the North’, ‘Squid Game’, ‘Hellbound’, ‘The King: Eternal Monarch’, ‘Kingdom’, ‘It’s OK to be not OK’, ‘Sweet Home’, ‘ Crash Landing on You’, ‘Space Sweeper’ remained in top 10 among Indian audience. Apart from Netflix, MX Player also has a plethora of Korean dramas dubbed ,. At the same time, in the past, Amazon Prime Video also released its new list of 10 Korean dramas, which includes shows like ‘True Beauty’, ‘Strangers from Hell’, ‘Taxi Driver’.

Big stars will come to your door
Film stars like Ajay Devgan, Madhuri Dixit, Shahid Kapoor, Juhi Chawla, Tamannaah are also all set to debut on OTT in the new year. While Ajay will make his OTT debut with Applause Entertainment’s show ‘Rudra: The Age of Darkness’ on Disney Plus Hotstar, Madhuri will start this new innings with Netflix’s series ‘Finding Anamika’. Tamannaah Bhatia will knock on OTT with the web series ‘Yaar Dost’. She will also be seen in Netflix film ‘Plan A Plan B’ with Riteish Deshmukh. Actresses Juhi Chawla and Ayesha Julka will also make their new debut with filmmaker Tanuja Chandra’s All Women series. At the same time, there is talk of making OTT debut with Shahid Kapoor’s web series directed by Raj and DK. Not only actors, big filmmakers will also play a new bet on OTT in the new year. Among these, where Sanjay Leela Bhansali will bring his magnum opus series ‘Hiramandi’, Aditya Chopra is also going to bring KK Menon, R Madhan, Babil Khan starrer series ‘The Railway Man’ under his banner.

OTT craze will increase among people
Divya Dixit, SVP Marketing and Revenue, ALTBalaji said, “Since March 2020, the OTT business has grown manifold faster than expected, which has witnessed new talent and high volume of content. One of the reasons for the increasing trend of viewers towards OTT is that here they have the freedom to choose the content according to their choice, that too in a low budget. OTT being budget friendly is also a plus point. Alt Balaji did a lot of innovations in the last year itself, which has led to a 69 per cent growth in our direct subscriptions in the financial year 2021-22.

Entertainment will be a big hit in 2022, this series will create wonders
Netflix: Finding Anamika, Hiramandi, Mismatched 2, My, Yeh Kali Kali Aankhen, Social Currency, IRL: In Real Love, Fabulous Lives of Bollywood Wives 2, Indian Predator, Chuna, Baahubali: Before the Beginning, Masaba Masaba 2, Jamtara 2, Khufia Movie, Monica O My Darling, Kaala, Plan A Plan B.

G Five: The new season of Kaun Banegi Shikharvati, Sutliyan, Abhay 3, Never Kiss Your Best Friend, Rangbaaz 3.

Sony Liv: Rocket Boys, Gullak 3, Unseen 2, Block 2, Scam 2, Phadoo, Heat, Leek, Pulwama Ki No 1026, Maharani Season 2, Tamil Stalkers, Cancer Bitch, College Romance 3.

Alt Balaji: #Hashtagwars, The Verdict Season 2, Mentalhood 2, Abduction 2, Boss’s Locker Room Class of 2021 Final Season, Paurushpur 2, A Cold Mess, The Test Case 2.

Amazon Prime Video: Gahriyaan (movie), Panchayat 2, Made in Heaven 2, Breathe Season 3, Family Man 3.

Disney Plus Hotstar: Rudra: The Age of Darkness, Criminal Justice 3.

Voot Select: Humble Politics Nograj, Asura 2, Sunrise Sunset, Crackdown 2.

MX Player: Campus Diaries, Ashram 3


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