Talking about the release of Bollywood films, the next film Akshay Kumar starrer ‘Prithviraj’ is to be released on January 21. It is reported that the makers of ‘Prithviraj’, who had launched the teaser of their film last month, were about to launch the trailer of the film on Monday, but in view of the night curfew and other restrictions in many states, they have postponed the trailer launch for the time being.
Read: Corona is wreaking havoc again on Bollywood? Analyst said – Makers will wait
‘This time will be very difficult’
If the experts of the film world are to be believed, then 2-3 weeks time is considered necessary for the promotion of a film. But if the producers do not start the promotion of the film even in this window, then the chances of that film’s release getting postponed increases. However, now with the closure of cinemas in Delhi and the postponement of the release of ‘Jersey’, it is very likely that Bollywood has once again started the process of postponing films. At present, the eyes of the industry are also on whether apart from Delhi, some other state governments are also considering closing the cinema halls due to the increasing cases? Only then will they take a final call on the release of the film.
In this regard, film trade analyst Komal Nahta says, ‘This time if the restrictions on cinemas last longer, then it is going to have a huge impact on the cinema and film industry. If after Delhi, due to the increase in more cases, cinemas have to be closed in other states as well, then this time the film industry is going to get a big blow. Of course, beyond this, the entire film calendar including the release of films is going to be affected.
Read: Multiplex Association expressed fear, said – if cinema halls are closed now, that loss will not be compensated
‘Things will improve next month’
Rajkumar Mehrotra, CEO, Delight Cineplex, says, “We are trying to make up for the closure of about one and a half years for the last two months, but now again,” says Rajkumar Mehrotra, CEO of Delight Cineplex, about the increasing challenges of cinemas in the coming days due to the closure of cinemas in Delhi. Cinemas have been closed since. Now we don’t even know how all this will be back to normal. Of course, the biggest impact of the lockdown etc. is on the cinema and film industry itself. This time the closure of cinema will have a very bad effect on our industry.
On the other hand, producer and film business analyst Girish Johar has a positive outlook on the release of films. He says, “I think in the past too such restrictions have been imposed before the festival. There is already a night curfew and a restriction of 50 percent of the audience in Maharashtra. Even before this, the film industry is suffering a loss of 50 percent collection. Now cinemas are closed in Delhi too, but I think things will be fine again in the new year. I will only hope that everything will be fine for the industry. But still, if cinemas are closed due to increasing cases across the country, then it will be very bad for the film industry.
Read: Multiplex owners appealed to Delhi government, said – please do not stop, there are other ways
Cinema owners pleaded
At the same time, the owners of theaters have appealed to the Delhi government that the halls should not be closed, there are other ways, which can be thought of. Kamal Gyanchandani, President, Multiplex Association of India said, “The decision of the Delhi government to shut down cinema halls will cause a huge loss to the Indian film industry. We urge the Delhi government to allow double vaccinated spectators like other states to come to the cinema with 50 per cent capacity.
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