- Introducing Khadim’s new AW21 collection
October 27, 2021: Khadim, one of the country’s leading footwear companies, today launched its Diwali campaign – #DilmeinDiwaliPaironMeinKhadim. The aim of this campaign is to target the new generation. Khadim has chosen 6 superstars of the film world for this campaign. The campaign will be led by Shweta Tiwari along with other social media influencers Akshara Singh, Karishma Sharma, Gurmeet Choudhary, Vishal Singh and Vibha Anand.
Khadim as a brand serves as a relevant choice for youth in choosing affordable fashion footwear brands under all categories – Heels, Flats, Work Wear, Sports, Canvas, Comfort, Outdoor, Casual, Contemporary, Sandals, Loafers Slippers, Formals Constantly reinventing itself to stay in shape. The company has introduced a new range of footwear – AW21 on the occasion of Diwali. This new range is very trendy, trendy and vibrant. The best part is that it is absolutely pocket friendly. Therefore it can also be called wallet friendly.
Khadim has always been a favorite footwear brand for Indians. With the introduction of a wider assortment of new age products and trending designs globally, it is now becoming more meaningful to the masses at large.
Speaking on the occasion, Mr. Mainak Banerjee, National Marketing Head, Khadim, said that along with the new generation, others also spend about 2-3 hours a day on social media. Considering this new trend, Khadim has devised its marketing strategy to reach out to the potential youth segment through the latest channel of communication. We are excited to introduce our latest range of footwear – AW21 to our customers and reach out to the masses through various social platforms with Shweta Tiwari and others. I take this opportunity to wish everyone a safe and happy Diwali.
Khadim started as a simple footwear shop in the Chitpur area of Kolkata in the 1960s, which has today become a popular and much talked about footwear brand of the new millennium. This journey of over 50 years has been more than rewarding, it has given a lot to Khadim’s business philosophy and consumer approach.
Khadim was established in December 1981 by S.N. Footwear Industries Private Limited was incorporated as a Private Limited Company under the Companies Act, 1956 with the Registrar of Companies. Over the next several years, the company was involved in the wholesale and distribution of branded basic utility footwear. Since the year 1993, with its foray into retailing, Khadim has emerged as a popular fashion footwear brand. Today, the number of Khadim’s branded exclusive retail stores has increased to 799 across 23 states and 1 union territory of the country. Khadim is one of the largest branded footwear retail players in India in terms of exclusive stores operated under the brand through the retail vertical. The core business objective of Khadim is ‘Fashion for All’. The company has established a reputation as an ‘affordable fashion’ brand, available for all occasions to the entire family.
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