Singh said that breaking the fixed rules will attract a fine of Rs 10 lakh first. Persistent violation will attract a fine of up to 50 lakhs. The advertiser may be barred from any endorsement for two to six months. That platform can also be blocked. According to the ministry, there are more than one lakh influencers in the country. Meta and Avatar will also come under its ambit. Celebrities who advertise on social media will also be under its purview. By the year 2025, this market will be of 2,800 crores, in such a situation, these guidelines are necessary to protect the interests of the customers.
What is special in the guidelines
Influencers and celebrities will endorse only those products that they use themselves.
It must be mentioned that free product has been received for endorsement. Things like gifts or trips etc. are being received from the company.
Got a stake in the company or product.
-It will also have to be told whether there is a family relationship with the company or product.
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