Anushka and Virat are food lovers who love to experiment with cuisines from all over the world. However, due to his love for animals and the earth, he has followed a meat-free lifestyle over the years. Once this celebrity couple found that plant-based meat tastes 100% the same as traditional meat, they were shocked.
What is plant based meat ie vegetarian meat!
Virat and Anushka’s approach in this regard is in line with Blue Tribe, which is vigorously working on a campaign to redefine the way we eat meat by being a leader in the manufacture of plan-based meats in the Indian ecosystem. Their products are essentially made from peas, soybeans, lentils, cereals and other vegetarian ingredients, which mechanically extract proteins, vitamins and other nutrients. The company has garnered massive positive reviews and encouragement from netizens for its incredible plant-based meat variety and campaign-a-greenery-future campaigns.
What does Anushka Sharma say?
Asked about what inspired this initiative, Anushka Sharma said, “Virat and I have always been animal lovers. It has been many years since we decided to switch to a meat-free lifestyle. The association with Blue Tribe has helped people in this. It is a step to tell how they can be more aware and less impact the earth by adopting plant-based diet.We hope that more and more people would like to understand the need and thus this planet and on it. based life.
What did Virat Kohli say?
Virat Kohli said, “After all, I am also a foodie. I want to enjoy the same kind of food without leaving a huge carbon footprint. I know many people feel the same way. That’s why I believe , we can reduce our dependence on meat without changing the taste and this decision of ours has the potential to change the earth. This is where Blue Tribe is proving to be a gamechanger, a mix between really tasty and wholesome food. striking the right balance.”
Speaking on the inspiration behind creating a brand that is potentially the future of food, Sandeep Singh (Co-Founder, Blue Tribe) said, “The real problem of our environment today is that everyone thinks its Safety is someone else’s problem! Nevertheless, our products are aimed at non-vegetarian eaters who want to switch to healthier, eco-friendly products without compromising on the taste of their favorite dishes. Our food experts and scientists have been able to recognize this. What gives meat its unique taste and texture, and therefore our products will be exactly the same in appearance, taste and cooking as meat.”
About 60 percent people are non-vegetarian
He said, “In India, more than 60% people are non-vegetarian, and most of the people are not aware about its negative effects on the earth. The good thing is that we are becoming aware about what we eat, And we are grateful to Anushka and Virat for supporting Blue Tribe and helping us take this message forward.”
Plant Best Meat Saves The Environment
It is pertinent to state that each kilogram of plant-based meat releases about 6.9 kilograms of carbon dioxide into the atmosphere, saves 1800 liters of water, and saves the life of an innocent animal. Imagine what the impact of plant-based meats could be if everyone started making conscious lifestyle choices that didn’t require them to settle for anything?
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