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    Coca-Cola: India’s Mahakola Thums Up will now hit the foreign market, know what is the preparation of Coca-Cola

    Shehnaz AliBy Updated:No Comments3 Mins Read
    New Delhi:Coca-Cola is now planning to launch two of its big Indian brands overseas. These are Indian brands Thumbs Up and Maaza. Coca-Cola is now preparing to sell them in the global market. Both these brands have a lot of sales in India. According to a report published in ET, Coca-Cola’s brand Thumbs Up is selling more than one billion dollars in India. Now the company wants to earn more profit by selling it in foreign market. The Coca-Cola Company expects that in the year 2024, the sale of Maaza can reach billion dollars like a thumbs up. According to the company’s Global President Heinrich Braun, the government is now looking at the country’s high growth momentum on infrastructure and digitisation. Braun took over the job last month. He is in charge of Asia-Pacific, Middle East, Eurasia, Africa. Heinrich Braun told about two more India-made Test Maaza Aam Panna and Fanta Apple Delight, which also have the potential to sell well in overseas markets. Both these brands are selling well in India. If they are selling so much in India, then people abroad will also like them a lot.

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    Demand likely to increase in the coming times

    According to Heinrich Braun, the demand for the company’s products in India is likely to increase further in the coming times. Product sales will increase further. The government is also trying to invest in infrastructure and build a network on digital platforms. The maker of Coca-Cola, Thums Up and Sprite carbonated drinks, Georgia Coffee and Schweppes Soda has invested $1 billion in manufacturing in India to further ramp up production. The company wants to further strengthen its portfolio. For this, the company now wants to add more drinking products including juices and tea to its portfolio. This includes coffee, sports drinks, and glucose, etc.

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    Startups growing in the country

    According to Braun, India is a market that is “rapidly moving towards digitization”. He pointed out that startups in India are also growing very fast. According to Braun, India will be among the top three or Can be one of the four markets. Coca-Cola India reported a turnover of 2.5 billion in the September quarter. Braun has been working in different levels in the company for more than 25 years. He told that the company , is revamping its portfolio to enhance nutrition while reducing salt and fat content. The company has included Coca-Cola’s low sugar products Coke Zero, Diet Coke and Thums Up Charged with this change .

    Source: navbharattimes.indiatimes.com

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    Shehnaz is a Corporate Communications Expert by profession and writer by Passion. She has experience of many years in the same. Her educational background in Mass communication has given her a broad base from which to approach many topics. She enjoys writing about Public relations, Corporate communications, travel, entrepreneurship, insurance, and finance among others.

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