Demand likely to increase in the coming times
According to Heinrich Braun, the demand for the company’s products in India is likely to increase further in the coming times. Product sales will increase further. The government is also trying to invest in infrastructure and build a network on digital platforms. The maker of Coca-Cola, Thums Up and Sprite carbonated drinks, Georgia Coffee and Schweppes Soda has invested $1 billion in manufacturing in India to further ramp up production. The company wants to further strengthen its portfolio. For this, the company now wants to add more drinking products including juices and tea to its portfolio. This includes coffee, sports drinks, and glucose, etc.
Startups growing in the country
According to Braun, India is a market that is “rapidly moving towards digitization”. He pointed out that startups in India are also growing very fast. According to Braun, India will be among the top three or Can be one of the four markets. Coca-Cola India reported a turnover of 2.5 billion in the September quarter. Braun has been working in different levels in the company for more than 25 years. He told that the company , is revamping its portfolio to enhance nutrition while reducing salt and fat content. The company has included Coca-Cola’s low sugar products Coke Zero, Diet Coke and Thums Up Charged with this change .
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