Today Apple’s stores are in more than 20 countries of the world. After America, it has the maximum number of 45 stores in China. There are 39 stores in the UK, 28 in Canada, 22 in Australia, 20 in France, 17 in Italy and 16 in Germany. Apple is the largest company in the world by market cap. The biggest feature of Apple’s store is its design. Apple has a unique way of displaying products in its stores. Also, users get a different experience in this. Huge crowds are seen outside Apple stores during the launch of new products in the US and Europe. Apple’s store in Mumbai is inspired by Kaali Peeli Taxi.
what will be the benefit
All employees at Apple Stores have a mobile POS. This makes it easy to sell products. That is, you do not need to stand at the bill counter. You can make payment at the counter where you are checking the product. The biggest advantage of buying products from the Apple Store is that you get exclusive deals and offers there. For example, if you are a student, you can get the benefit of back to university offer. In the US, the company gives a gift card of $ 150 under this. Not only this, if you buy a product from Apple’s store, then you can give it a personal touch according to your own.
Till now the company used to sell its products through exclusive Apple premium partner stores, major retailers and trade and e-commerce platforms. The company says that the new retail locations will expand its business in India. With these stores, the company’s customers in India will be able to explore new products. It is believed that in its stores, the company will also set up experience centers for the customers. This will cause some loss to the retailers. Retailers are apprehensive that with the opening of Apple stores in Mumbai and Delhi, the number of their customers may decline by 50 to 60 percent.
who will be harmed
Mumbai and Delhi account for 20 per cent of the total annual sales of iPhones in India. Some say that Apple will first release the stock for its stores. This may harm the rest of the retailers. However, sources in the company have dismissed this apprehension. He says that the entire retail ecosystem will benefit from the opening of Apple’s retail stores. Navneet Pathak, general secretary of All India Mobile Retailers Association, said that the company would like to create similar hype in Delhi and Mumbai during the new launch. Existing Apple customers may want to visit these stores before purchasing a new product. Although some people do not give it much preference. He says that 80 percent of Apple’s new customers come from small towns. In such a situation, two Apple stores are not going to make much difference.
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