Highlights
- Anand Mahindra keeps on tweeting encouraging things from his Twitter handle.
- This time Mahindra mentioned Anna Durai, an auto driver from Chennai in his tweet.
- Anna Durai is very famous in Chennai
Actually, Anand Mahindra has shared a video of ‘The Better India’ on Anna Durai and called Durai a professor of management. Sharing the video, Anand Mahindra wrote, ‘If MBA students can spend a day with him (Anna Durai), it will be a compressed course in customer experience management. This man is not just an auto driver… he is a management professor.’ Not only this, in his tweet, Mahindra has further written tagging Mahindra Electric CEO Suman Mishra, ‘Let’s learn from him…’
In response, Suman Mishra tweeted, ‘Anand Mahindra, this is truly a customer centric innovation. Anna Durai, We at Mahindra Electric look forward to collaborating, learning and cultivating this mindset.
At the same time, Anna Durai replied thanking Anand Mahindra that he is honored to see his message.
Durai is a class 12 dropout
Anna Durai is very famous in Chennai. Anna is a Class 12 dropout but speaks fluent English. He has taught management tricks to the employees of companies like Hyundai, Vodafone, Royal Enfield and Danfoss and Gamesa.
All these facilities are available for the passengers in the auto
The Better India video shows Anna Durai’s auto having Wi-Fi, TV, a small fridge. They also provide masks, sanitizers, newspapers, magazines, snacks, books, swiping machines, laptops and tablets to their customers in autos. That too at no extra charge. He also has Amazon Echo and Google Nest in his auto. The 37-year-old Durai looks like a normal auto driver but talks about economy, startups etc. Anna Durai’s dream was to become a businessman but, due to family reasons, he had to drop out of school in class 12 itself. He understood the needs of the customers and accordingly went on adding facilities to his auto.