answer- The Covid crisis has brought a lot of change in the mindset of the people and now people are giving importance to enjoying everything and expressing their buried desire as well as spending for the same. Because of this, the used luxury car market is also expanding. We have seen a steady demand for used luxury vehicles and Audi Approved: Plus (our used vehicle division) has seen a growth of 62 per cent last year.
Audi India entered the pre-owned car business in the year 2012. The market has grown tremendously in the last few years and we are on the way to expand. Audi Approved: Plus Audi India’s pre-owned car business has grown steadily and continues to be an important part of our overall business strategy. Audi India has increased investment in the Audi Approved:Plus business and has over 300 cars available on the Audi Approved:Plus portal across the country.
Question- What is the USP of buying and selling from Audi Approved: Plus? How is Audi ensuring peace of mind for customers in terms of valuation?
answer- Audi Approved: Buying a pre-owned car from PLUS means the customer will get a pre-owned vehicle that has passed through over 300 multi-point checks and a thorough multi-level quality check including mechanical, bodywork, interior and electrical inspections Passed that too with full on-road test. We also provide 24×7 road side assistance and complete vehicle history before purchase. In addition, customers can also avail easy financing and insurance benefits through the Audi Approved:Plus programme.
Question- Tell about the prices of cars and the demand of the customers?
answer- The prices of these cars range from Rs 20 lakh to Rs 1 crore and this is where most of the demand comes from. Currently, the demand for pre-owned luxury cars is very high. This demand is being driven by young entrepreneurs and startup culture.
Question- How does Audi plan to compete with Spinny Max, Big Boy Toys, Machines and other old luxury car dealers? What is your strategy going forward for the pre-owned segment?
answer- Organized companies are moving forward in the pre-owned car business and the business is more transparent. Giving utmost importance to the customers is our main priority. In addition, Audi Approved: Plus makes it easy for customers who want to upgrade to a premium vehicle but are unable to afford a new car. In addition to this, customers also benefit from the after sales support and warranty offered by us while buying a pre-owned Audi. Overall, the customers will get a car that boasts of top-notch safety. We will continue to expand the retail network of Audi Approved:Plus facilities across India.
Question- Are you planning to expand pre-owned luxury car business in Tier-2 and 3 cities?
answer- The market for pre-owned cars has grown in the last two to three years, especially in tier-2 and tier-3 cities. Our Audi Approved: Plus car business has grown from 1 unit in 2021 to 22 units currently. Even in 2023, we will continue to grow our presence.